Our Unique Perspective.
Return on Emotion©
The places we remember. The businesses we return to. The downtowns we champion.
Return on Emotion© is Molly Alexander’s framework for understanding how emotional connection drives economic outcomes. Whether working with downtown organizations, retailers, leadership teams, or community stakeholders, ROE© helps translate experiences into measurable impact.
“Molly is a true expert in her field. She worked collaboratively with our team to ensure her insights aligned seamlessly with the goals of our workshop. Her ability to meet us where we were resulted in high levels of engagement and meaningful team dialogue. Her thoughtful approach made a significant impact on the success of our session.” – Staci Savas, Senior Manager, Internal Operations, Downtown Denver Partnership
What We Do
We Help Communities Create Places People Love
ITP Consulting helps downtowns, districts, Main Streets, developers, and community leaders build vibrant places, thriving local retail ecosystems, and memorable experiences that drive both Return on Emotion© and economic results.
Our work sits at the intersection of:
- Retail Development
- Business Development Strategy
- Downtown Revitalization
- Real Estate Strategy
- Placemaking & Experience Design
- Organizational Leadership
Speaking & Thought Leadership
Keynotes, workshops, retreats, and conference presentations.
Topics:
- Return on Emotion©
- Retail Business Development
- Visual Merchandising
- Pop-Up Retail
- Building Places People Love
- Leadership Through Shared Purpose
Keynote + Workshop Clients:
- International Downtown Association
- Main Street America
- Downtown Denver Partnership
- Downtown Colorado, Inc.
- Downtown Arlington, TX
- Main Street Madison, IN
- Eugene & Cascades Travel & Tourism
- Downtown Longmont DDA
- Mount Pleasant, TX
Client Case Studies
- Downtown Longmont, CO Retail Assessment
- Downtown Denver Partnership, Visual Merchandising
- City of Cedar Park, Lakeline Park Retail Assessment
- More Client information
Let’s Build Something People Will Remember
Whether you’re creating a retail strategy, launching a downtown initiative, aligning your team, or planning your next conference, let’s explore how Return on Emotion© can help move your vision into action.
ITP Consulting is a certified HUB with the State of Texas, and MBE/WBE with the City of Austin.
Soledad Fernandez- Whitechurch
“As an artist, I cannot thank you enough for all you have done for me, and as an Austin citizen, I’m reminded every day of the beauty and meaning you brought to this city. “
