Imagine the Possibilities

At ITP Consulting, we work with communities to create vibrant, healthy downtowns and commercial districts.

Creating Downtowns, Retail Districts, and Experiences People Love

Molly Alexander helps downtown organizations, Main Street programs, economic development agencies, and community leaders build vibrant places, thriving retail ecosystems, and stronger local economies.

Through strategic consulting, keynote speaking, and the Return on Emotion© framework, Molly helps communities turn vision into action.

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Why Some Places Thrive

People don’t fall in love with metrics.

They fall in love with experiences.

Return on Emotion© is a framework that helps communities, downtowns, retailers, and leaders understand how emotional connections drive economic outcomes. When people feel connected to a place, they stay longer, spend more, return often, and become advocates.

The strongest downtowns don’t just generate revenue. They create memories.

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Molly Alexander

City Builder, Retail Expert, Imagineer

A nationally recognized downtown strategist, retail expert, speaker, and creator of Return on Emotion© for place management.

Meet Molly

Ways to Work Together:

Retail Strategy

Retail assessments, recruitment plans, merchandising, business coaching, and activation strategies.

Downtown Revitalization

Strategic planning, implementation support, district positioning, and organizational leadership.

Speaking & Workshops

Inspiring keynotes and practical workshops focused on Return on Emotion©, retail, placemaking, leadership, and downtown vitality.

Leadership & Team Development

Retreats, facilitation, culture alignment, and Return on Emotion© workshops for staff and boards.

What People are Saying…

KIMBERLEE MCKEE

Executive Director, Downtown Longmont Development Authority

“When we set out to take our retail district to the next level, Molly at ITP Consulting brought the knowledge, passion and experience we needed to see our downtown through a new lens. Outlining both its strengths and its opportunities, she identified gaps in our retail mix, refined our story, and built a thoughtful, strategic retail retention and recruitment plan. She was exactly the partner we needed to move forward with purpose.”

SARAH WIENBENSON

Vice President, Economic Development, Downtown Denver Partnership

“We contracted with ITP Consulting in the critical final stage of reconstructing Downtown Denver’s 16^th Street legacy commercial corridor. Their hands-on approach helped reinvigorate some of our most challenged small businesses and set the stage for them to pursue greater prosperity in the future.”

DEBRA DRESCHER

Former State Coordinator, Texas Main Street Program

“I have known and worked with Molly for 30 years. She is a shining star who has led downtown revitalization from small rural America to one of the largest cities in the country. Her unique perspective being a downtown retailer, commercial property owner, community volunteer and downtown professional sets her apart.

NICK MOULINET

DPR Construction and Chairman DAA Foundation Board

“There are few people I know that have the vision to inspire and the leadership and know-how to deliver. Molly has an exceptional ability to attract the best and brightest minds and empower them to “dream big”. The real magic is in her ability to create a plan and bring together the resources necessary to take those dreams and make them a reality. I am forever grateful to have worked with her and cannot wait for our next adventure together.”